Client's Corner July 19, 2023

How’s Your Social Media This Summer?

Many of my past clients stay in touch with me regularly and with social media exploding on the scene over the past decade or so, it’s never been easier to keep up with what our friends are up to.

Now that Summer is here, many families are considering vacations or staycations and spending some quality time together. When the kids are out of school and the weather is nice, it’s a great time to get back to our roots and enjoy our families in an unfamiliar environment or possibly even safely at home.

Just a few short years ago, it was considered an amenity for hotels, resorts or destinations to have Wi-Fi. Some even offered it at no additional charge and promoted it in all of their marketing. That’s not the case today.

Now, several families are seeking a REAL getaway! They are looking for places where they CAN’T be reached and there’s limited or even no internet connection at all.

It seems weird to see teenagers looking at each other and talking and playing games together like it was in the old days. Some teenagers are uncomfortable because they don’t know what to do with their hands!

Some of these destinations are promoting that there’s no Wi-Fi connections and they assure us that the world won’t end and nobody will die simply because you can’t check your social media or email for two days. I couldn’t agree more!

As I follow several of my clients on their social media page, I’m seeing a trend where rather than them posting what’s going on with their vacation every 26 minutes, they are spending all of their time with their family, then posting their best pictures once they get home and their quality time with their loved ones is finished.

Personally, I’d rather it be this way. I love seeing their “highlight reel” and great comments about the trip they had together.

Since I’ve seen this dozens of times over the past year or so, I’d feel confident in saying the photos look like they are genuinely having more fun together, rather than posing for the pictures that will be posted on social media.

I’m curious from a marketing perspective to see how these destinations and resorts promote themselves when it comes to internet access in the coming years. I’ve wondered if they’ll charge us a premium to block the internet, rather than a premium to access it.

Which would you choose if you were spending a few days on vacation? Internet or no internet? Email me and let me know which you would choose. Maybe we’ll do an informal survey here and I can report everyone’s answer totals back next month!

So shoot me an email and let me know where your DREAM vacation would be and if you had the option, would you accept WiFi or block it?

I know what my option would be as I enjoy the freedom I feel with being “disconnected” from the outside would, but I’m interested in your perspective, thoughts and comments.

I’m giving away a $20 Starbucks card to the best answer!